Added: Deren Cobbins - Date: 21.04.2022 06:26 - Views: 49549 - Clicks: 6182
June 19, -- Sex sells. Many advertising companies have demonstrated that. But does safe sex sell? If you're channel surfing during prime time, on network television you may see a group of something women discuss their lifelong friendship -- and their similar choice in oral birth control. Or a woman lovingly speak of her husband's decision to use Viagra for the sake of their relationship. What are you least likely to see? Probably a commercial for condoms. Viewers first saw condom TV in , when Fox Television became the first major network to accept them. While acknowledging that some progress has been made in the last decade as far as willingness to air the commercials, researcher Vicky Rideout, a vice president at the Kaiser Family Foundation in Menlo Park, Calif.
Thus, condom makers are put in a position of trying to appeal to people who buy condoms while conforming to the strict network standards that prohibit anything too erotic or sexually suggestive. In a new report presented today at a media briefing in New York, Rideout says an increase in for prescription drugs beginning in -- due to relaxed restrictions by the FDA -- changed things for health-oriented commercials. Still, Rideout tells WebMD that networks such as the WB -- which airs "Dawson's Creek," in which the teenage characters discuss condom use -- won't show condom commercials because of perceptions that it might be "an issue" with some of their viewers.
But data from a recent survey of viewers of various ages who were shown a condom ad inserted into the commercials during a one-hour prime time drama suggest otherwise. People in the experiment saw a Trojan condom commercial sandwiched between a commercial for an airline and a sale at Sears. Although some networks have suggested condom negatively affect viewers' opinions of the network and of products advertised after the condom commercial, it proved not to be true.
But people definitely took notice of it. When asked about the commercials they had seen during the experiment, more people recalled the condom spot than any of the other commercials. Sexual Health Birth Control News. Medically Reviewed by Gary D. Could I have CAD? Missing Teeth?Banned trojan commercial
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